About The Wine MVP

Super Bowl Champion and Wine Enthusiast’s 40 Under 40 Tastemaker, Will Blackmon has seamlessly transitioned from the NFL to the world of fine wine. With a deep passion for wine and storytelling, Will recently launched his very first label, Blackmon Cellars — a project years in the making and crafted to share his love for exceptional wines with the world.

He is also the founder of The Wine MVP, a premier wine concierge service that curates personalized wine experiences for athletes, entertainers, and wine lovers alike. Will’s mission is simple: to make the world of wine more approachable, inclusive, and unforgettable.